About Towpath Creative | Digital Marketing Agency in Frenchtown, NJ

Our story

Built right here on the towpath

Towpath Creative started with a simple observation: the best small businesses in the Delaware Valley, the ones doing incredible work for their communities, were being left behind online. Not because they didn't deserve to be found, but because the agencies that could help them were either too expensive, too far away, or too focused on big clients to care.

We started Towpath Creative to change that. Named for the path along the Delaware Canal right here in Frenchtown, we're a small agency with deep roots in this community. We walk the same streets as our clients, eat at the same restaurants, and shop at the same stores. When you grow, we feel it too.

Our work is straightforward: web design that converts, SEO that ranks, and strategy that makes sense for your budget and your goals. Local roots. Real results.

The people

Meet the team

Small team. Big results. When you hire Towpath Creative, you get the people you see here, not a junior account manager you've never met.

Max Noir

Co-Founder & SEO Strategist

Max co-founded Towpath Creative with a single goal: helping local businesses get found online without the fluff. Her expertise in local search and content strategy has helped small businesses across Hunterdon County and Bucks County dominate their Google results. She believes plain-spoken content always beats corporate jargon.

Global Top 100 Women of the Future in Emerging Tech, Volume Two, 2023

Core skills

Local SEO
Content Strategy
Social Media Strategy
Paid Media
Short-Form Video SEO
Community Management
Influencer Partnerships
PR & Media Relations
Brand Positioning
Analytics & Reporting
Copywriting

Background highlights

10+ years across digital marketing, PR, and search, spanning the US, China, and East Africa
3+ years as an SEO analyst at B2E Marketing in Princeton, the technical foundation behind our local search work
Grew client organic reach up to 5,000% in 3 months as a social and marketing strategist
Grew social platforms 10% to 480% in 3 months as Community Manager at LivingCities.xyz
Has worked with 4+ businesses in the area, including The National Bar, Havana, and pharmaceutical manufacturer Digestive Care, alongside national and international brands
Built a personal brand past 130k followers and hosted her own show on NRG Radio 106.5 FM, Uganda's #1 station
Founder of Noir Media, and previously PR and Social Media Manager for Merge Gallery right here in Frenchtown

Kendall Clark

Co-Founder & Web Strategist

Kendall co-founded Towpath Creative to give Delaware Valley small businesses the same quality digital presence that big brands take for granted. Based in Frenchtown, he builds every site from scratch, no templates, no shortcuts. When he's not building websites, he's probably on the canal path.

Fortune 500 experience: American Express and Citibank

Core skills

Web Design
UX / UI
Front-End Development
Mobile App Design
Brand Identity
Design Systems
Conversion Optimization
WordPress & Shopify
Responsive Design
Accessibility
Creative Direction

Background highlights

8 years in digital, spanning Fortune 500 financial platforms and small business websites across New Jersey and Pennsylvania
Design work for American Express and Citibank, two Fortune 500 financial institutions with enterprise standards for security, accessibility, and design consistency
Worked on two apps currently live in the marketplace, from interface design through launch
Designs for conversion first, with every layout built around calls, forms, and bookings
Accessibility and mobile performance built in from the first wireframe, not bolted on later
Handles brand identity, design, and build in-house, so nothing gets lost in a handoff between vendors

What we stand for

How we work and why it matters

Community first

Every decision we make is about what's good for our clients and the communities they serve. Full stop.

Plain-spoken

No jargon. No buzzwords. We explain what we're doing and why, in plain English, every time.

Results-driven

We don't do work for the sake of looking busy. Every action ties back to a real outcome for your business.

Always learning

Digital marketing changes constantly. We stay current so our clients always benefit from what's working now.

Where we work

Proudly serving the Delaware Valley

Based in Frenchtown, NJ, we serve small businesses throughout Hunterdon County, Bucks County, and the surrounding region.

Frenchtown, NJ Lambertville, NJ New Hope, PA Doylestown, PA Princeton, NJ Flemington, NJ Raritan, NJ Somerville, NJ Bucks County, PA Hunterdon County, NJ Delaware Valley Newtown, PA Perkasie, PA Quakertown, PA Yardley, PA

A digital marketing agency rooted in the Delaware Valley